The Delivery

Are we a good fit?

Before anything else, we find out whether this is right. You complete a short application telling us who you are and what you are chasing, and from there we either get on a call or pick it up on WhatsApp.

Every application is read by me personally. Places are capped at five a month, which is simply the number I can coach properly while doing the job the way it should be done.

Not everyone gets offered a place, and that is the point of this step. If the goal, the timeline and the life around it do not line up yet, I will tell you, and I will tell you what would need to change.

Your account is created on the Wayfinder platform.

Wayfinder is the platform we built to run coaching properly, because nothing off the shelf did the job. It becomes your home for everything that is not the training itself.

Your strategy sits in there so you can read back why the plan is shaped the way it is. So do your daily accountability, your measurements and progress photos, your education lessons, direct comms with me, and the same calculators you will find on this site, already loaded with your numbers.

One login, on your phone. You will use it every day, so it is deliberately quick.

You are introduced to Team TC.

This happens early on purpose, because it is the part almost nobody expects to matter as much as it does.

You join a private group of people doing exactly what you are doing. Not a broadcast channel where a coach posts quotes, but a genuine conversation that runs all day between people training at 5am, travelling for work, and having the same wobbles you will have.

In practice it means you get held to account on the evenings a session feels pointless, the chat keeps moving when the nights get dark, and on race day you discover a group of people you have mostly never met have been tracking you all the way round.

The deep dive, and the kick-off call.

Now we find out who you actually are. The onboarding goes well past height, weight and a goal race.

It covers your why, which is what we come back to when February is cold and dark. Your honest starting point. Your races or targets for the season. A proper time audit, because a plan built on hours you do not have fails in week three. Injury history, work pattern, family commitments, sleep and stress.

Then we get on a call and turn all of that into something concrete. What does good actually look like for you? Not a vague ambition, but the milestones we will aim at along the way, so you always know whether you are on track.

We set your Base Enablers.

Base Enablers are the daily foundations everything else is built on. Sleep, hydration, steps, and the handful of non-negotiables that decide whether the training you do actually turns into fitness.

They are set for you, from your own starting point, rather than pulled off a generic chart. Then they get tracked with a daily check-in that takes about ninety seconds. Six taps, deliberately quick, because a check-in that takes ten minutes is one nobody does by week four.

The value is not any single day, it is the pattern. After a few weeks you start seeing things you would never have spotted: that your training slips the week after poor sleep, or that the weeks you hit your step target are the weeks you feel strongest.

Testing week.

Before a plan can be written properly, we need to know where you are right now. Not where you were five years ago, and not where you think you should be.

So we run a testing week, built around your goals rather than a standard battery. Depending on what you are chasing that might mean a threshold effort on the bike, a swim test, a run benchmark, and some baseline strength numbers. Cardio and strength both get a look, because most people have a clear idea of one and none at all about the other.

Those numbers become the targets every session is written against, and the benchmark we retest later to prove the work is landing.

If you want a look at the maths behind them, it is the same as our free FTP, CSS and heart rate zone calculators.

Nutrition consultation and strategy.

You sit down with Adam Glover, our nutrition coach, one to one. Not a template, not a macro calculator, an actual conversation about how you eat, how you live and what needs to change.

What comes out of it is a strategy built for your life and the training that is about to land: everyday nutrition first, then fuelling for the work you will be doing. It is deliberately sequenced here, before the programming, so the plan and the food are built to fit each other rather than argued about later.

Adam stays with you throughout. This is not a one-off document, and you will speak to him regularly from here on.

Your roadmap gets built.

Now we have everything we need. Where you are right now, from testing week. Where you want to be, from the deep dive and the kick-off call. The roadmap is what connects the two.

Where it suits your goal, that takes the form of an Annual Training Plan in TrainingPeaks: the year on one screen, working backwards from your target so every week between now and then has a job. Base, build, sharpen, taper, recover. Your B and C races sitting inside those blocks as rehearsals rather than distractions. The deliberately lighter weeks that people skip and then wonder why they stalled.

It has your life in it too. The work trip in March, the holiday in July, the fortnight you already know will be a write-off. A plan that ignores those breaks the first time reality turns up.

The training starts.

The roadmap sets the shape of the year. The programming is where it becomes something you can actually do on a Tuesday morning.

Each session arrives in TrainingPeaks with the structure written out, the targets in whatever you train to, whether that is power, pace, heart rate or effort, and a note explaining what it is for. Not "8 x 400m" on its own, but what it is developing and how it should feel.

Sessions sync to your watch or head unit, so you are not standing in the car park reading a screen. You press start and it tells you what to do.